Available courses

E-Commerce and Digital Marketing

E-Commerce and Digital Marketing

ABSTRACT:

E-Commerce and Digital Marketing is a course designed for International Business Students. It is an amalgamation of certain topics from E-Commerce and aspects of Digital marketing, aimed at giving an exposure of E-Commerce and its potential, Introduce Digital Marketing and its role in International Business, Familiarize with various platforms for digital marketing and its capabilities, Teach the basics of creating webstore for International trade and Conceptualizing and managing marketing campaigns on various digital platforms. The course will cover the following:

  1. E-commerce and Digital Marketing.
  2. Digital Marketing tools and platforms.
  3. Webstore, components and process to create a webstore.
  4. Creating and managing Digital Marketing campaigns.
  5. Conceptual understanding through readings, examples, and cases.
  6. Practical Exposure via projects.

IDEAL FOR:

MBA Students, specializing in International Business.

 

DURATION:

30 sessions.


The Military Leader

The Military Leader

ABSTRACT:

Leadership is essential in all spheres of life. However, in the Military, it assumes paramount importance. Military leaders are known to lead men in the harshest of conditions, in the face of eminent threat. Not only on the active field, but also in the corporate world, Military leaders have proven their mark time and again. The Military leader looks at some qualities, which make them succeed.

The 'Military Leader' workshop is designed for entry and Mid level managers who want to develop their people skills. The workshop introduces the essential qualities exhibited by military leaders, and leads the participants into ways of inculcating some qualities to lead their roles and their teams more effectively, helping them succeed in their position and business roles.

IDEAL FOR:

Entry and Mid level Managers

DURATION:

One day (8 hours)

Transition

Transition

ABSTRACT:

As Organizations grow, people tend to grow with them. Individual Contributors grow to become Team Leaders & Managers; assuming position of responsibility. The new position requires specific set of skills. With change of roles, individuals need to change their functioning style. When the organization to supports, enables and prepares these employees for new roles and responsibilities, it ensure their success. 

 "Transition" is a custom designed program for such individuals; to step up and prepare them for higher roles in the organization. The Module is delivered as a combination of e-learning & 'in person' training. The program creates awareness about expectations and challenges of transition; prepares & practices them for the new role, trains them for taking on higher responsibility and 'to excel' in the new role with ease.

IDEAL FOR:

New Managers, Team Leaders, Leads, about to be Managers

DURATION:

1 Day


The Leader Within

The Leader Within

ABSTRACT:

Leadership is defined by actions and not position. Therefore, leadership is not limited to Managers or people in position of power. Any person can demonstrate the qualities of a leader, even in individual capacity. Anyone can act like and be a 'Leader'. The 'Leader Within' workshop explores this concept and introduces the qualities of leadership to the participants. 

The Leader Within workshop, designed for individual contributors and members of the team, not in managerial positions. The workshop introduces the concept of leadership and essential qualities a leader. Through case studies and discussions, the workshop leads the participants into ways of inculcating the qualities in everyday work, stepping up beyond the assigned role and duties and performing at a higher level.

IDEAL FOR:

Individual Contributors, Entry/Junior Level Employees

DURATION:

Half day (4 hours)


Relationship Management Program

Relationship Management Program

ABSTRACT:

Relationship Management Program is based on a timeless classic book "The Managerial Grid". The program starts with definition and basic understanding of behaviour, theory of behaviour change, constructive critique and a host of similar such lessons which help the participants understand (and hopefully eliminate) self-deception. This would help them change their behaviour and management style. A sound behaviour helps them achieve great success in their professional career (& their personal lives) and in the team behaviour and results; thus benefitting the corporate organization as a whole.

IDEAL FOR:

Departmental and Functional Heads, Management Teams, Divisional teams, Mid and Senior Management.

DURATION:

5 1/2 Days


Entrepreneurship and Innovation

Entrepreneurship and Innovation

ABSTRACT:

The course is designed for MBA students to give them an exposure to being Entrepreneurs. Objective of the program are

  1. Understand basics of Entrepreneurship, what it entails.
  2. Introduction to Creativity and Innovation.
  3. Identify opportunities and evaluate business ideas.
  4. Monetizing your ideas.
  5. Understand practical aspects of forming an enterprise.
  6. Prepare Business plan, pitch business ideas effectively.

In Addition to classroom teaching, there is a significant portion of Live Project and assignments to give a practical exposure to participants. 

 

IDEAL FOR:

MBA Students, Other Gradate and Post Graduate students who are looking to be Entrepreneurs.

 

DURATION:

20 Sessions Plus Visits, project, field work etc.


Digital Entrepreneurship
Shirish Patil

Digital Entrepreneurship

ABSTRACT:

The course is designed for MBA students to give them an exposure to being Entrepreneurs in a Digital Environment. Objective of the program are
  1. Understand 'Digital-Entrepreneurs' and Innovation.
  2. Conceptualize digital solutions to meet customer needs.
  3. Understand how to Monetize Innovation.
  4. Understand practical aspects of forming an enterprise.
  5. Prepare Business plan, pitch business ideas effectively.
In Addition to classroom teaching, there is a significant portion of Live Project and assignments to give a practical exposure to participants.

IDEAL FOR:

MBA Students, Other Gradate and Post Graduate students who are looking to be Entrepreneurs.


DURATION:

20 Sessions Plus Visits, project, field work etc.