E-Commerce and Digital Marketing is a course designed for International Business Students. It is an amalgamation of certain topics from E-Commerce and aspects of Digital marketing, aimed at giving an exposure of E-Commerce and
its potential, Introduce Digital
Marketing and its role in International Business, Familiarize
with various platforms for digital marketing and its capabilities, Teach the
basics of creating webstore for International trade and Conceptualizing and
managing marketing campaigns on various digital platforms.
will cover the following:
1. E-commerce and
Marketing tools and platforms.
components and process to create a webstore.
4. Creating and
managing Digital Marketing campaigns.
understanding through readings, examples, and cases.
6. Practical Exposure